Combining fractional executive leadership, strategic expertise and people development to help organizations build lasting customer relationships.
Start a Conversation
Lior Ashkenazi · Founder
Services
Delivered on a fractional basis: senior expertise for the hours you need, without a full-time hire.
You are setting up your commercial organization and want a solid foundation: a defined strategy, clear messaging and one unified commercial approach that everyone knows and uses.
Available as
Fractional Head of Growth / GTM Lead
Typically working with
Founders / CEOs, Managing Directors launching a new market or product
You want to build a partner ecosystem that generates additional revenue, set up properly from the start: a clear partner strategy, consistent messaging and the enablement partners need to sell.
Available as
Fractional Head of Partnerships / Alliances Lead
Typically working with
Founders / CEOs building a partner ecosystem, Commercial or Sales Directors adding a partner channel
You want to increase the current revenue and strengthen your commercial organization through better processes, accurate forecasting and the right KPIs.
Available as
Fractional CRO / Commercial Director
Typically working with
CEOs / Managing Directors who need to grow revenue, CRO / Chief Commercial Officer or Sales Directors who need a stronger commercial organisation
Your commercial organization is evolving, through a merger, restructuring or fast growth, and you want your people, structure and ways of working to move together.
Available as
Fractional Commercial Director / Transformation Lead
Typically working with
CEOs / Managing Directors leading a merger, restructuring or fast growth, HR Directors / COOs / Chief Transformation Officers who own the change
Startups
Your Commercial or Partnerships organization, built from scratch by a fractional leader in a fixed-scope Sprint.
You have a great product and the first customers. Now you need a revenue engine that works without depending on one person.
In a fixed 40-80 hours, your Commercial or Partnerships organization is built from the ground up: strategy, processes, templates and messaging. Your team then runs it day to day.
The result: a complete, documented operating model that investors can see and a first hire can start working from day one.
Most startups begin the same way: a strong product, and one salesperson or the founder doing the selling. It works at first, but later the company spends a lot of time and money rebuilding what could have been set up properly from the start.
In the early stages, revenue is your proof, and investors look for a repeatable way of selling, not just a good product. Clear messaging and defined processes from day one make growth predictable and fundable.
Your deliverables
Commercial & Go-to-Market
Your organization has a clear commercial foundation: defined target markets, sharp positioning and messaging, and a structured pipeline with the KPIs and forecasting routine to track it. It all comes as ready-to-use frameworks, templates and a commercial playbook, so your team knows who to sell to, what to say and how to measure progress right away.
Partnerships
Your organization is fully ready to work with partners: from partner strategy and ecosystem map to governance, rules of engagement and processes for recruiting partners, onboarding them and registering deals. The playbook, messaging and enablement materials are included, so your team and partners can start selling together straight away.
After the build
Once your organization is in place, you decide how much support you want. There is no long-term commitment. Possible follow-up support:
First strategic partners - Support in identifying and approaching your first partners, and running the initial conversations.
Initial pipeline - The first opportunities set up and reviewed together with your team.
Hiring and coaching - Help defining the role and selecting the right person, followed by coaching through their first 90 days.
Smooth handover - Everything is documented and handed over, so your team can run it independently.
Fractional executive support - Ongoing support, either on call or at a regular rhythm, for escalations, key deals, partner negotiations and investor-facing commercial updates.
About
Founded after 27+ years of leading Commercial Growth, Strategic Partnerships, and Organizational Transformation at companies including IBM, Gartner, KPMG, and Globalization Partners. Sagah Advisory & Coaching helps organizations build sustainable growth by combining strategic clarity with strong leadership and people development.
A career ranging from global enterprises to PE/VC-backed high-growth scale-ups, across Technology, SaaS, and Professional Services - building Strategic Partnerships, launching new markets, leading international teams, and owning regional P&L responsibility.
As an advisor, the work starts with listening and observing: your people, your customers, your partners, and the current state. Then comes hands-on work, an honest view and a plan.
On a fractional basis, I join your organization for the hours and the period you need, build what is missing and hand it over, without the cost and commitment of a full-time hire. Everything is built to keep working without me.
Drawn to environments that need structure, direction, and growth - turning complexity into clarity and strategy into execution. Sagah was founded to work independently and build a business grounded in clear values: ownership, integrity, transparency, and delivering meaningful results.
Over the past decade, I've complemented my leadership experience with Personal Development training - Master Practitioner NLP, mBIT Coaching, Family & Organizational Constellations, and Nonviolent Communication. These disciplines shape how I develop people, strengthen teams, and support organizations through change.
The name Sagah is inspired by ancient Biblical Aramaic and Hebrew, where it conveys the ideas of growing, expanding and flourishing. It reflects our belief in helping people, teams and organizations to achieve sustainable growth and reach their full potential.
Get in touch
Bring the question you are carrying. We will start there, with room to think.
Every message is read personally. You can expect a reply within two working days.